Objective:
This project explores how custom hand-lettering and thoughtful design can tell a compelling brand story across social media. By using a variety of digital techniques, the goal was to create a five-post series that aligns with a brand’s identity.
About:
Branded using one of the original identities I created, this project follows established brand guidelines, including specific colors, fonts, and photography style. The lettering is inspired by copperplate calligraphy, hand-drawn with ink , photographed, and digitally retraced using Adobe . Floral elements were added to complement the brand’s tone, resulting in a visually cohesive and engaging social media series.
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